Step 7 - Organizing & Prioritizing the Analysis into Nike (C) Case Study Solution. (2008). Nike, for example, identified 10 major decision areas, including category selection, budgeting and targeting, and channel and sales strategy. Click Above for a Nike Fuel Case Study Video. The groups have criticized Nike because female workers make less than a dollar an hour for a 48 hour week making Nike shoes in factories in Vietnam. The objective is to ensure adequate, effective, and efficient production. Nike applies changes to the supply chain based on market demand for its athletic footwear, equipment and apparel. Margot vs Lily centres around two sisters, and it features Nike merchandise like shoes, workout gear, and Nike+ technology. Nike's top executives wanted managers to better understand the impact of their decisions across the large matrix organization. It also directs viewers to the #BetterforIt website, which contains more detailed content for those interested in initiating and improving their fitness journey. Nike Inc. managers satisfy this aim through automation. "Participants created more than 17,000 Facebook pages which reached an additional 5.5 million fans. The objective in this strategic decision area is to maintain operations management that minimizes inventory costs while maximizing its effectiveness and efficiency. Set in 2012, the case traces the evolution of Nike's approach to environmental and social concerns from its origins in student protests against labor conditions in … Layout Design and Strategy. A TNC Case Study 2. Adequacy of human resources, facilities and capacity is the objective in this strategic decision area. The objective in this strategic decision area is to satisfy consumers’ expectations about product quality. A generic accounting model to support operations management decisions. Scheduling. You can download the paper by clicking the button above. Nike: a case study in change and management. Organizational Culture Characteristics: An Analysis, Nike Inc. SWOT Analysis & Recommendations, Nike Inc. Generic Strategy & Intensive Growth Strategies, Nike Inc. Case Study Analysis on Nike Corporation 1. Ethical issues involved in the Nike case Nike is the largest supplier of athletic shoes, apparels and certain sports equipments. Nike emphasizes quality in its processes and products. It is noted that the Chance helped promote Nike and increase their fan-base. For example, audits of Nike generally have determined that Nike pays wages above the legal minimum. Nike case study analysis 1. It works on the basic function of designing and marketing of the sporting apparels and shoes and leaves the other tasks like manufacturing and supply chain. Fortunately, in 1985, new ideas in a signature shoe for National Basketball Association from Michael Jordan helped Nike improve their performance. Nike Inc. is a leading global manufacturer and seller of sports shoes, apparel and equipment. Physical location is the typical concern in this strategic decision area of operations management. Nowadays, Nike Inc is the world largest markets of athletic shoe and apparel, also the world leading company of supplier athletic footwear, accessories, sportswear, and main manufacturer of sports equipments. 5. The list includes 124 plants in China, 73 in Thailand, 35 in South Korea and 34 in Vietnam. Corporate office schedules are standardized, while supply chain schedules are adjusted according to the conditions of the market. The company operates in more than 160 countries and employs over 44000 people across six continents. One of the factors that drive the company to … In this case, Nike uses the following criteria to measure productivity in some business areas: We use cookies for website functionality and to combat advertising fraud. Nike’s operations managers apply the perpetual method of inventory management, which involves continuous monitoring and movement of inventory from the supply chain to the distributors and retailers. 4. The objective in this strategic decision area of operations management is to align the supply chain with the company’s overall strategic aims. The decision that is being taken should be justified and viable for solving the problems. Fluid. The process of decision making by individuals and groups should be thoroughly planned out … There are a variety of measures applied to determine actual productivity levels. Copyright by Panmore Institute - All rights reserved. The company’s operations management addresses this concern through high quality standards and the application of total quality management (TQM) in the production of sports shoes, equipment and apparel. To browse Academia.edu and the wider internet faster and more securely, please take a few seconds to upgrade your browser. 8. Human resource adequacy and maintenance are the objective in this strategic decision area of operations management. For example, the firm uses office layouts where employees can move easily. As per the Nike case study PESTLE analysis experts, government policies, trade restrictions, foreign trade policies, labour law, tax policies, are some of the factors anticipated by the business analysts before jumping to the conclusion. Maintenance. These areas pertain to the main decisions in managing streamlined operations and productivity that effectively address business goals and objectives. An Investment Analysis Case Study: Nike This case is a group project that is due on March 28 just before class begins at 10.30. The company also has regular evaluations of job assignments to ensure person-job fit. The next step is organizing the solution based on the requirement of the case. Nike’s operations management implements continuous recruitment programs to support HR needs, as well as reward programs and career development strategies for maximum retention of employees. 1. Nike is world-wide trade name and the merchandises that sold in about 110 states, Nike Company had more than 30,000 employees around the universe. The action and attitude of Nike’s chosen spokespersons could bring the impacts on its promotional strategies. Making Socially Responsible & Ethical Global Marketing Decisions Next Lesson Marketing Case Study: Nike's Global Marketing Strategies Chapter 8 / Lesson 15 Transcript 3. $35.80 for a 2-page paper. Based on the case study information, explain which stage in the organizational life cycle Nike is experiencing and not experiencing. Read the case study, Nike, and compose a persuasive 500-700 word essay that includes the following: Describe ways that Nike could use at least two change techniques described to improve effectiveness. 1. This market position is partly a result of effective and efficient operations management (OM). Other organizations accused Nike of failing to improve its record of abusive labor practices against women in many of these factories. Nike : Case Report : Strategic Marketing 3151 Words | 13 Pages. This has created a situation in which Nike is sometimes criticized for the low wages of the people making the products.Technological forces are changing the ways in which products can be sold to customers. Fast.” 3. Schrunder, C. P., Galletly, J. E., & Bicheno, J. R. (1994). Nike’s decision dilemma. 7. Nike’s operations managers apply corporate layout design and strategy to company-owned facilities only. In 1962, Philip Knight was track jock of middle-distance smuggler squad member as … In this case, Nike Inc. focuses on designs based on advanced technology and current market preferences. Case studies published by Harvard Business School and the Stanford Graduate School of Business trace Nike’s journey as one of the first companies faced with issues in its global supply chain to one that now actively pursues sustainable innovation as … The network structure viewed as less hierarchical, more decentralized, and more flexible than other structures. Once you have developed multipronged approach and work out various suggestions based on the strategic tools. 9. Nike has complied with these demands to a limited extent. The 10 strategic decisions of operations management (OM) at Nike Inc. cover a wide variety of issues, considering the company’s global market for sports shoes, apparel and equipment. Defining an information structure to analyse resource spending changes of operations management decisions. Top down approachis essentially the breaking down of a system to gain insight into its compositional sub-systems in a reverse engineering view the full answer NIKE CASE STUDY ANALYSIS 2 Question 1. This report captured the areas where companies needed to take actions to eradicate forced labour from their supply chains. You can use the following strategy to organize the findings and suggestions. To ensure success, Nike’s managers must continually examine and improve strategies and approaches used in the 10 strategic decision areas of operations management. This article may not be reproduced, distributed, or mirrored without written permission from Panmore Institute and its author/s. Summary of Nike Case Study Pages: 13 (3023 words) Nike Report - Business Description Pages: 3 (724 words) Business Writing Assignment: Nike Pages: 2 (352 words) ESPN Brand Case Study Pages: 3 (615 words) Sportsman Shoes Case Study Pages: 4 (800 words) Format: Each group will turn in one report (sounds obvious, but might as well make it explicit). Nike’s operations management deals with the layout design of its facilities. The operations management objective is to ensure that product design aligns with organizational capabilities and business goals. Verdaasdonk, P. (1999). It is especially crucial for big time companies like Nike. Nike Inc. satisfies this concern through internal leadership development, along with coaching and mentoring. Najdawi, M. K., Chung, Q. For example, Nike Inc. has sports shoe suppliers in Southeast Asia because of the cost advantage based on cheaper labor in the region. Process and Capacity Design. 6. STEP 11: Recommendations For Nike 2 Case Study (Solution): There should be only one recommendation to enhance the company’s operations and its growth or solving its problems. Enter the email address you signed up with and we'll email you a reset link. Then the company came up with 33 key decisions under the 10 headings. Design of Goods and Services. Each report should have a … However, Nike then implements some efforts to instil ethical behaviours and practices and later became an ethical corporate in the industry after going through some critical period with negative issues on its business practices.In our opinion, we fe… The companies that manufacture Nike shoes, apparel and equipment are responsible for their own maintenance. Report on the Case Study Nike This report has been produced to provide an insight into the consumer decision-making process, buyer behaviour factors that consumers of Nike are influenced by. Verdaasdonk, P., & Wouters, M. (2001). B., & Salaheldin, S. I. Nike is worldwide brand and the products that sold in about 110 countries, Nike Company had more than 30,000 employees around the world. This strategic decision area deals with the design of Nike’s athletic footwear and other products. This strategic decision area requires that Nike’s operations management must prioritize streamlining and efficiency of production. Consumer Decision Making Process In Purchasing Nike. Nike Case Study Analysis By Ahmed Samir Haitham Salah Magdy Essmat Magdy Mohamed Sherif 2. See our Privacy Policy page to find out more about cookies or to switch them off. For GDPR compliance, we do not use personally identifiable information to serve ads in the EU and the EEA. A Marketing Case Study on Nike. In this strategic decision area of operations management, the aim is to maximize resource utilization. Academia.edu no longer supports Internet Explorer. The objective in this strategic decision area is to optimize workflow based on human resources, capacity requirements, technology, and inventory requirements. Hire a subject expert to help you with Informative Essay on Nike Case Study. We will write a custom Case Study on Nike ... A strategic management process is an operation aimed at making organizations adapt to changes. 3) The Chance - in 2010 Nike targeted young people to win Nike Academy for a year.
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